Drag Me To Hell: An everywoman accidentally insults a gypsy – cue an ancient curse and impending doom for our gal. The five minute prologue is totally old school; OTT music, effects and a huge-ass demon. Fortunately, the entire film stays in this vein, and what I liked best was that while there is the odd big jump the rest of the frights come from good old-fashioned sources; wind, leaves, squeaks and creaks – no wet long-haired lizard women rattling down staircases or other such gimmicks. While it’s Genuinely terrifying this also has some subtly funny motifs like the face-fucking/hair-grabbing corpse, funeral, Goat, Dancing Ghost and even the ridiculous gross outs. There’s the best use of a stapler & ruler I’ve ever seen and a pretty sweet, but obvious, ending. Raimi’s direction is great, really proving he’s a pro by milking every drop of suspense and terror, yet making it fun and watchable – all while he’s pretty much parodying an entire genre. Drag Me to Hell effortlessly walks the line between comedy-stire and terror and I’ve not enjoyed a horror film this much in years. Classic Raimi. Classic horror. Instant Classic, just add blood.