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One of the only scenes with no PRODUCT PLACEMENT - EXTREME PRODUCT PLACEMENT!!!

Real Steel: in the near future professional boxers have been replaced by robots; this film follows the highs and lows of a struggling ex-boxer in this new era, and relationship with his estranged son. I’ll put it out there straight away – I loved Real Steel. Something else to note up front is that Virgin, HP, Ray Ban, Dr Pepper, Bing, X-Box 720, Wired, Sprint, Budweiser, Beats By Dre & ESPN logos (to name but a few) are shamelessly crowbarred into centre frame at every opportunity. Back to the film, there’s an equally shameless cheese-rammed story of sporting underdogs, and runaway dads, that’s quite predictable but surprisingly well-played. The action is absolutely fantastic – jaw-droppingly impressive CGI helps – especially for the fights, which are amazing to watch. More generally, the film is brilliantly shot and photographed. Jackman’s on good form, and the kid’s not too annoying – all other characters are tertiary stereotypes, like the Russian billionaire and advanced Japanese tech nerds, but they make for great baddies and push a subtle all-American vibe that’s rarely seen at the moment. It’d be easy to dismiss this as ‘Rocky with Robots’, but Real Steel landed every single punch on me; it’s such a boys film, with a classic comeback story, training montages, cool gadgets, big action, robots hitting each other, manliness, and plenty (albeit mostly unintentional) laughs. This is what big-budget movies are all about for me – story, spectacle and entertainment. It’s the most fun I’ve had in the cinema all year, can’t wait for the sequel.

Score: 8.5 /10