50/50: a healthy 27-year-old is diagnosed with a rare spinal cancer, and we follow him through the ordeal. This is a difficult film to fairly review because it was pitched through the trailers / posters as a Rogen-esque comedy; however, it’s actually pretty intense, and the serious stuff far, far outweighs the lolz. I guess there’s a zaror to walk between giving cancer enough gravitas and trivialising it, but at least sell it as a drama – like Adam. With this in mind the film puts you through half a dozen or so ridiculously emotional beatings through the various stages of the illness. The cast are very strong; J.G.L. is a powerhouse – arguably his best performance, Rogen reels in his comedy schtick; BDH puts in a respectable short shift as the girlfriend, and although Kendrick can’t quite keep up, my mind was full of dirty thoughts when she was on screen anyway. 50/50 is serious, it’s dramatic, it’s touching, and it’s nothing short of an emotional smackdown. It also has a little bit of funny, but had I known what I was in for I’d have waited for DVD (and cried like a bitch in private).