Cedar Rapids: when ‘Brown Star’ (the best joke in the film) Insurance’s top sales guy dies they have to send a sheltered nerd to the regional insurance conference to win the prestigious “two-diamond” industry recognition. It’s billed as a ‘hilarious’ comedy, but let me break this down for you; John C Reilly is funny, Anne Heche is semi-funny, nobody else is funny at all. On paper, this is a great idea: a bunch of insurance nerds ripping it up at a corporate weekend – but it’s just not done correctly. A character from The Wire makes several references to The Wire, for no real reason – and the way everyone talks to each other is ridiculous, as if a child wrote parts of the script. Worst of all, not a whole lot of the jokes are funny – it’s definitely humor, not humour! The direction, look and feel are all classic American Indie – in the vein of Win Win, Away We Go, The Informant! – but it’s nowhere near that level. It feels like a studio said to a director “we’ve got this film that needs to be made, get all your friends on it”. As far as “Fish out of water” stories go, this could have been amazing, but the execution just isn’t there.